This Girl Can has teamed up with the UK’s biggest commercial radio brand to encourage women and girls across the country to come together and get moving.
This Girl Can is taking over Heart with the aim of encouraging all women to exercise – regardless of their circumstances and on their own terms.
The takeover comes as a response to our own research showing women, in particular, have struggled to keep, or return to, their activity habits during the coronavirus (Covid-19) pandemic and since restrictions have begun to ease.
The Heart takeover is a precursor to a This Girl Can week, which runs from 12-19 June and will see the campaign and its partners encourage women to take the time to ‘choose you’ by showcasing inspiring stories, local female-friendly activities and encouraging honest conversations.
To find out more information, please click here.