Skip to main content

Our new Picture Yourself Active project

This news update tells you all about Get Yourself Active’s latest Picture Yourself Active project.

Reading Level: Beginner
Reading Time: 3 minutes

Together with the Centre for Ageing Better, we have launched Picture Yourself Activea new, publicly accessible image library of over 300 photos depicting older and Disabled people getting active to challenge pervasive negative stereotypes.

We are making the bank of images available to encourage journalists, organisations, and society to move away from damaging, unrepresentative imagery and embrace more realistic depictions of later life and disability. 

The library contains positive and authentic images of older and Disabled people. Equally, these photos reinforce the important notion that not all disabilities are visible by including a range of experiences often not recognised within society.

Imagery often patronises older and Disabled people, showing physical activity as a deviation from the norm rather than a normal part of many people’s lives. The images visibly show that these activities are not an exceptional event or an afterthought. We hope to create a positive shift in attitudes and an increased understanding of some of the current barriers for such groups.

Disabled people from across the generations were heavily involved throughout to ensure the images are realistic and reflect the lived experience of those the project seeks to benefit.  You can access the library via the Centre for Ageing Better website.

To coincide with the launch, we worked with our Sounding Board Group, made up of individual Disabled people and experts by experience to a set of Dos and Don’ts for tips on capturing your own disability- and age-positive images.

Kamran Mallick, CEO of Disability Rights UK, said:

“Disabled people are no strangers to inaccurate depictions. We’ve been battling stereotypes and lazy representations of us that fail to recognise our basic humanity for years and years. Negative attitudes are such a pervasive barrier that prevent Disabled people from getting out and having fun wherever they are.

“Picture Yourself Active is such an exciting project. It ensures that many more representative images are available to show Disabled people getting active. We want to see organisations take on the project’s learning and advice to ensure that our lives are no longer reduced to lazy stereotypes.

“As a free and publicly available resource, we hope everyone can take on board the lessons the project provides. This library exists to challenge stereotypes and communicate a more diverse representation of what it means to be older and Disabled. We are happy to be able to see ourselves properly represented finally.”

Carole Easton, Chief Executive at the Centre for Ageing Better, said:  

“Images we see in everyday life often portray distorted images back at ourselves. The relatively common negative pictures of older and Disabled people reaffirm unfair stereotypes and maintain harmful assumptions about them getting active.

“We are proud to be working with Get Yourself Active to provide these brilliant images, free of charge. We hope that they will be used widely, challenge preconceptions, and shift the narrative from pity to empowerment.”

Next Steps

We want to hear from you! 

We’d love for you to share your experiences of getting active and having fun wherever you are. Please do get in touch to share your thoughts on the latest news or what sport and physical activity mean to you.

Get in touch with the media team

Stay in touch with Get Yourself Active

Never miss an update by following us on twitter @GetYrselfActive and signing up to our newsletter.

Click here to sign up to the newsletter